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Google- Our go-to friend when we are looking for answers.

Google- Ice cream shop near me?

Google- Dance classes near me?

Google will answer in a jiffy.

Ever wondered how Google shows the nearby businesses so accurately or have you wished that your business also shows up on google when people search for businesses in your category.

If your answer is YES, then my friend Local SEO will help you skyrocket your business in your location.

If you are a small business owner or a service provider whose target audience is your local community then you must definitely consider investing your time and money in Local SEO.

But, What is local SEO?

Local Marketing

Local SEO is the process of improving search engine visibility for local businesses.

By following local SEO best practices businesses can improve organic traffic from the searches.

The whole point of local SEO is to make it easier for people to find you. Search competition in your business area is much lower than competing for high-value keywords with online purchasing intent. So it becomes much easier for businesses to stand out.

SEO is about increasing both the quality and quantity of organic traffic to your website. Organic results are based on the relevance to each user's search query and other search ranking factors. The local search takes into account the geographically relevant information from the local intent behind its user search queries.

Typical search queries with local intent includes

{Attribute}+ City

{Attribute}+ near me

{Attribute}+ closest to me

As a local business, your aim should be to rank for these searches.

Who Needs Local SEO?

Local Businesses

SEO Agencies/Work

Multi-location brands

Service Area Business

If your business isn't showing up in the local SERP. then you are missing out on a huge chunk of potential customers.

With the implementation and optimization of local SEO, you can reach more people who are unaware of your business but are interested in the products/service you provide.

Since the audiences are already looking for your products/services there are more chances of conversions and more sales for your business

You can build your reputation in your locality and that in turn will help you in brand building.

Typically, there are 2 distinct sets of search results for local SEO

  1. The snack pack results

  2. The organic results

Google's snack pack is a boxed area that appears on the first result page when a local online search is made through the google search engine.

It is equally important to have your listings appear in both the search results.

But how do you get there? How to do Local SEO?

Following the best practices to get your target audience to your site and level up our Local SEO.

1. Optimize your website for Local SEO

SEO strategies for Local SEO include implementing technical SEO, On-Page SEO, and Off-Page SEO to get the most out of your website and see the best results.

You should include location-specific Keywords in your web copy. Create a contact page that clearly shows your Business Name, Address, and Phone Number.

2. Create a Google Business Profile.

Google business profile is a tool that enables you to manage and optimize your business profile on Google.

Creating a business profile is easy. All that google requires is the business name, location, and category.

This business profile is open for consumers to leave reviews, add photos, ask questions and answer. Questions.

You can create access and customize your google my business profile on Google all for free.

You can make your business unique by providing working hours, your website link, products and services, and other attributes related to your business.

You can even interact with your business profile by responding to reviews, answering questions, enabling direct messaging, and setting up associated alerts.

Google business profile provides highly visible business branding directly in the search results with a knowledge panel.

Google My Business Ranking factors

  1. Relevance

  2. Distance

  3. Prominence

3. Add Testimonials and Reviews

Testimonial is a trust signal for both users as well as Google. They add credibility and trust to your business. Encourage your customers to add reviews to your site.

4. Write Blog Posts and Build Links

Having quality content on your website will drive organic traffic to your website.

For example- You have a business where you offer Bridal Make up services

You can create a blog post on Skincare routine for a Bride, Diy face packs for the bride,

Beauty tips for dry skin, How to remove tan etc. These blog posts will showcase your expertise in your niche and customers will be happy to take services from you.

You can also consider adding a FAQ section ie the frequently asked questions where you answer the common queries in your niche.

( Point to Remember: Google aims at giving out the best user experience for its user. Google constantly keeps looking for new and updated content. So the chances of your website ranking in SERP will naturally increase when you create content that solves user queries in your niche and also educates)

After your blog is published, link your blog post to other relevant articles. As backlinks are the prominent factors in determining the authority of your website.

5. Have a mobile-friendly site.

Most of the local searches are done on the go and they are most likely searched through mobile phones. So having a mobile-friendly site is a must. You can test your website loading speed for mobile on Google’s Page Speed insights.

6. Build Citations for Local SEO

Citations are the key factors in local SEO ranking. Citations are an online reference of a business that features the business name, address, and phone number.

Having your business listed in the trusted online directories sends a signal to Google to improve the degree of certainty that your business exists.

When deciding which citation to list your business, always choose the online business directories that are most relevant to your industry and have high domain authority.

While listing your business for citation have a consistent Name, and address phone number across all directories, include keywords in the description and choose the category that best suits your business.

6. Track visitor and customer Data

Use behavior tracking tools such as Google Analytics to help you determine whether you need to put more work into your local SEO strategy to boost your ranking on localized SERP.

I hope you found these tips useful to get started with your local SEO journey.

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  • girija hatti

When you are buying a new product online, or be it watching a series on Netflix you always look for the reviews/ratings and go for the one with the highest ratings.

Off-Page SEO also works in the same way. Here the search engines look for the backlinks as the ratings and will consider these backlinks as a prominent ranking factor.

Off Page Optimization.

First, let us understand what is Off-Page SEO and How is it different from On-Page SEO.

Off-page SEO is an activity that is done outside the website to increase its authority and rank higher in the search engine result pages. With off Page SEO, you are trying to prove to your readers and search engines that your site is trustworthy, authentic, relevant, and authoritative.

While On-Page SEO includes optimizing everything on the website. It includes optimized titles, friendly URLs, easy navigation, header tags, internal links, page loading speed, mobile-friendliness, image optimization, alt tags, external links, and most importantly high-quality content.

You cannot rank on search engines if you ignore either of these techniques. Both On-Page and Off-Page SEO are important practices to keep your website in the competition of ranking higher on search engines.

Benefits of Off-Page SEO

  • Increase in rankings

  • Increase in page rank

  • More traffic

  • More Visibility

For Off-page SEO you need to focus on Link Building and branding as an integral part of off-page SEO strategy.

Link Building

’Backlinks’

Link building is the process of getting other websites to link to the pages on your own website.

Link building plays an important role in improving your website domain authority. It is important to get backlinks from websites that are relevant to your niche and have brand Positioning. having backlinks from such websites will indicate to search engines about the website's content relevancy and authority.

If you want backlinks to Boost Your site ranking you need to aim for high-quality links from authority sites.

There are two types of links that can help you boost your off-page SEO performance.

Do Follow And No Follow Links

Do follow links are the links that pass on the authority to the linked website. And No follow links are the links that do not pass on the authority to the linked website.

No-follow links are hyperlinked with rel=”nofollow” tag.

The difference between the two links is apparent when you check the HTML code

Example of Do-Follow link

<ahref= “https://ahrefs.com>anchortext</a>

<ahref= “https://ahrefs.com><”rel=nofollow">anchortext</a>

No- follow links do not impact the search engine rankings of the destination Url as google does not crawl these links.

It is crucial to know when to use Do follow and No follow links. If a website has only do-follow links, Google might consider this to be fishy and might impose a penalty on your website.

Keep a mix of Do follow and No follow links to make these links look natural. Natural backlinks profiles are diverse. Nofollow links act as a catalyst for followed links.

What is ANCHOR TEXT?

Anchor text Is the text that wraps around the link. This text gives search engines such as google the sense of your internal link and gives them more context.

Anchor text helps both users and search engines decide whether a link is worth visiting or not.

Types of Anchor Text.

  • Exact Match - Ex: Search Engine Optimization

  • Phrase Match - Ex: What is Search Engine Optimization

  • Brand - Ex: Search Engine Journal

  • Naked Url - benefits-of-seo-for-business

  • Generic - Ex: Get organic traffic for your website

  • LSI Keyword - Ex: Keyword research for Search Engine Optimization

You can get backlinks by using two methods. These methods are so far the best Off-page SEO strategy to get backlinks.

  1. Natural links

  2. Manual Links

Natural links

These are the links you get to having high-quality content. Google considers these links to be more authoritative as these links are not tweaked to increase SEO performance.

You will get natural links when you have written an in-depth, researched article which will help the link juices to flow when linked. Just like the research papers. Your research paper gets a mention if a fellow researcher finds it to be useful and informative.

In the same manner, your article will get a link if it has problem-solving, informative content.

These Natural links showcase great trust, endorsement, and appreciation. While these links are not easier to earn, you can go ahead and try to get links manually.

Manual Links

These are the links built or created with an intention to promote or market your business.

The Effective ways to get Backlinks are

  • Brand Mentions

  • Broken Link Building

  • Guest Posting

  • Social Media Engagement

  • Forums and Questions

Brand Mention

When one website mentions another website it is considered a Brand Mention. These brand mentions are not the links that will take the user to the homepage, these links are considered Implied Links. As mentioned in the Patent Panda by google, google considers these implied links authoritative as they are coming from the brand.

Brand mentions can be a shout-out for your business or your website mentioned in the blog post.

Guest Posting

It is an excellent way to connect with a new audience and grow your personal brand. You need to submit the content to other blogs in your niche and in return, you will get a backlink from those blogs which will help you advertise your business in an informative way.

Broken Link Building

Broken links are a big no in terms of user experience. When you come across such links you may notify the author about the broken link, the author will replace it with another active link and in favor, the author might give you a backlink. ( This may not happen every time but you have a chance to try getting backlinks).

Social Media Engagement

A good social media strategy can build brand awareness for your website. We are living in an era of social life. It is important to have your website presence across all social media platforms and keep engaging with your audiences to build social proof.

This will help you build authority in your niche, and other brands will approach you for brand collaboration, link exchange, and guest posting. This will be a win-win situation for both businesses.

Forums and Questions.

This is another great way of getting backlinks. You can answer user questions from your niche on the platforms like quora, Reddit, etc and add your blog links as references to answer those questions.

These links will drive referral traffic.

Your backlink profile shows what kind of links point to your website.

A good backlink profile must have

  • Backlinks from unique root domain

  • Are relevant to your website

  • A healthy balance between so follow and No-follow

  • High authority

  • Anchor text diversity.

I hope you have a got in the sense of how to optimize your website for Off-Page SEO and get backlinks.

Do let me know in the comments if you have any questions on SEO.

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SEO copywriting, as the name suggests is a combination of SEO and copywriting strategies. Search Engine Optimisation is writing search engine-friendly content so that it ranks on the top of the Google search engine result page and drives more traffic to the page. Copywriting is persuasive writing for marketing. Its sole purpose is to persuade the audience to click on the call to action button.

SEO copywriting

If your content focuses only on satisfying Google Optimisation criteria it will be very robotic. If you're content caters to audience interest alone there are few chances of your content getting ranked on google.

Copywriting is not just about optimizing keywords and phrases to rank higher on Google it's about creating content to attract readers getting them to read a page and pursuing them to take an action. It emphasizes making your content relevant engaging and compelling.

Key elements of quality SEO COPYWRITING

Title

The title plays an important role in deciding the click-through rate. A good headline should be Crisp, captivating, and have keywords infused in it.

It is best to keep the title within 72 characters for complete visibility while displaying the search results to show that it will result in a better click-through rate.

Meta Description

A meta description is a snippet shown below your search result which provides a summary of your entire content. The description of your content is as important as the title tag in deciding the click-through rate.

Make sure the meta description provides a concise and appealing summary of the content which Persuades the audience to click on the link.

Keywords

To be successful at SEO you need to make sure that the content on your website is optimized for the keywords that are most relevant to the business you are trying to promote.

Keyword research is finding the relevant keywords people are searching for in a particular topic. Identifying and matching the user intent with the relevant keywords is very crucial for SEO-optimized content.

Whenever a person searches for something on Google they have some intention behind it. There are three broad categories of intent searches.

Keywords Research

Informational intent- The intent is to find information on the search topics

Navigational intent- The intent is to visit a specific website or a page

Commercial intent- The intent is either directly making a purchase or researching the product before making a purchase sometime soon

You have to research the kind of intent your content is targeting and figure out the relevant keywords on which the content needs to be built.

Statistics revealed that 0.16 % of the most popular keywords are responsible for 60.67% of all the searchers. Include relevant keywords strategically within the content but make sure to not stuff content with keywords, that seem too obvious.

Paying attention to keyword frequency and keyword density will bring your content a Step Closer to ranking on Google. Try to use the primary keyword within the first one to hundred words in the introduction. repeating the keyword in the introduction will not only help in the SEO part but also emphasizes to the audience the relevance of the content.

The same content can run for different keywords. so make sure that your content targets several related keywords so that it caters to a wider audience and has a better chance of ranking.

Content

Great content is above everything else. Focus on writing good quality content that caters to the needs of the audience.

Your content should be authentic, accurate, and relevant to the topic you're writing on. whenever attaching statistics and references make sure to give credit to the source.

The presentation of your content should be appealing to the readers. Every paragraph within 3 to 4 sentences. structured content catering to the questions of readers will drive more traffic to the site than the page unnecessarily stuffed with keywords.

To catch the attention of the audience and retain them for a longer time your content should answer their burning questions. so your content should be smarter by staying relevant to related searches on that topic as well. to increase your chances of ranking in Google results for focus and covering people also ask section and related searches section on the Google search engine result page.

Studies reveal that 48% of consumers are using voice search for general web searches most of the voice searches were formed are framed as questions. So ensure that your content is an answer to one of the questions that the audience might ask on the particular topic.

Updating content of the page that performs well at some point has proven to bring good results to the page.

Images

Research shows that 90% of the data the brain transmit is visual this makes adding relevant images and optimizing them crucial to increase retention rates. Infographics, gifts, and visually appealing media help to keep up the internet interest of the audience. Adding Alt text in your image will help The user know the content of the image even if the image is unavailable due to some reason.

Search Engine Optimization

Backlinking

Backlinking is one of the most effective ways of SEO copywriting. Backlinking is a hyperlink of one website which is the user to another website.

If people are talking about particular content on a specified topic Google believes it is a reliable and trustworthy source for that topic when the web page will be ranked full stop backlinking of your site should be from a good quality website in the same niche. backlinking increases Domain Authority powered by Pivotal measure of authorities of the website.

URLS

The URL structure of your webpage has a significant correlation with Google rankings. short and keyword-rich URL has proven to drive more traffic to the page as it helps both the search engines and the users to determine the topic your page will cover.

When implemented correctly and incorporated is the proven way to drive traffic and sales to the page it can be achieved by following the defined process rules and actors and can be improved with practice.

What's your take on SEO copywriting?

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